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An Alternative to Invisible Fence for dogs

Dave answers your call, plans your yard, installs your DogWatch® system, and runs the first training session. If you need training help during the first year after installation, he comes back and works on it with you at no charge.

Find your yard in satellite view, sketch a boundary, then request a quote.

Ask Dave for a price.

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An installer kneeling with a German shepherd in front of the Superior van.

Working with Dave

  1. Your yard, planned together

    Tell Dave where your dog runs, how you use the driveway, and which gardens or other areas should stay off limits. He walks the boundary with you before the wire goes in.

  2. Installation and the first training

    Dave installs the DogWatch system and starts the training with you and your dog. He explains the collar settings and gives you the materials for daily practice.

  3. Help after installation

    The one-year dog containment guarantee means free training help for the first year after installation. If you run into trouble, Dave comes back and works on it with you at no charge. You can call him with system questions, too.

Complete installations start at $1,599. Dave confirms the price for your layout before work begins. Read about the DogWatch equipment we install or see what affects the price.

What customers say about Dave

221 Google reviews

Read October 17, 2026.

Clear communication

“Dave, the owner and operator, was professional, communication was clear, and the installation occurred as expected without any surprises. He provided clear instructions for operating the system and training, and offered some good pointers during a first walk-through/training.”
Samuel C.· Excerpt

Responsive and helpful

“Dave is super responsive and very helpful. My Lucy is an 80 lb hound with a CRAZY chase instinct.”
Bradley B.· Excerpt
Read our Google reviews

Superior and Invisible Fence, side by side

Compare the local service you would receive as well as the equipment. Ask each company who will install your system, run training, and handle a service call afterward.

DogWatch installation by Superior and Invisible Fence® Brand
CompareSuperior Dog FenceInvisible Fence® Brand
Your contactDave, the owner and installerYour local Invisible Fence provider; ask who handles installation and follow-up
EquipmentDogWatch® underground systemInvisible Fence® Brand systems
Yard planning and installationDave plans and installs your boundaryProfessional installation through the local provider
TrainingFirst session with Dave, materials for daily practice, and free training help for a yearProfessional training; confirm the included visits and follow-up terms in your quote
Installation priceStarts at $1,599; your layout determines the quoteRequest a quote for your property and chosen system
Ongoing costsNo required subscription; budget for collar batteries, electricity, and serviceAsk about batteries, service, and any fees for the system quoted
Service areaRichmond & Central VirginiaA national provider network; check availability at your address
Other containment optionsWe specialize in installed underground dog fencesThe brand also lists GPS and indoor containment products
Comparison reviewed September 2026. Confirm equipment and service terms with each local provider. Sources: Invisible Fence product range and training information, checked September 22, 2026. All trademarks are the property of their respective owners. Superior Dog Fence is an independent, locally owned company and an authorized DogWatch® dealer: DogWatch equipment is the system we install, and it is also one of the brands we repair. Superior Dog Fence is not affiliated with, endorsed by, or sponsored by Invisible Fence®, Dog Guard®, Pet Stop®, PetSafe® or SportDOG®, which are named only to describe equipment we repair and compare.

Already have an Invisible Fence system?

Dave can check the wire, transmitter, and collar before you consider a replacement. Repair options depend on the fault and availability of parts for your system.

When Invisible Fence may fit you better

If you need GPS containment or indoor avoidance products, ask an Invisible Fence provider about those options. We focus on installed underground boundaries. Our underground vs. GPS comparison explains the property conditions to consider.

If you expect to move beyond Central Virginia, a national service network may matter to you. Check coverage and service arrangements at the new address before choosing.

Talk to Dave about your yard

Ask about the layout, equipment, training, and price with the person who will install your system.

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Hi David, I'd like help with a dog fence. Can we talk about my options?

Prefer to call? 804-432-1777

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