Locally installed. Locally supported.
Your Richmond DogWatch® dealer.
Superior is an authorized DogWatch dealer. Dave plans the boundary, installs the equipment, and starts the training with you.
Find your yard in satellite view, sketch a boundary, then request a quote.
Who you’re actually hiring
DogWatch makes the equipment. We’re the local company that installs it.
The dealer badge is easy enough to check: the gear going into your yard is DogWatch, and the company putting it there is local, owned by the person who will be standing in your driveway.
The equipment is DogWatch
The transmitter on your wall and the receiver collar on your dog are DogWatch hardware, and we're an authorized DogWatch dealer. We service what we install. We'll show you the exact equipment going in when we walk the property with you.
The business is locally owned
DogWatch is a national brand rather than a franchise, so its dealers own their businesses and run them their own way. Superior is one of those businesses: Richmond & Central Virginia only, owned and run by the person who shows up at your door.
The same person, start to finish
David answers the phone, designs the boundary, installs it, runs the first training session, and takes the service calls afterwards. No answering service, no second crew, no subcontractor.
Superior Dog Fence has been installing, training, and servicing underground dog fences across Richmond & Central Virginia since 2017. More on how the company is set up is on the about page.
The parts you can hold us to
What you get with a system we install.
The dealer label is background. These are the specifics that decide whether a hidden fence is any good to own three years from now.
Up to two years of battery life
Select full-size DogWatch receivers offer up to two years of battery life. Smaller receivers can need replacement batteries sooner. Dave will explain the battery schedule for your model.
No subscription, no ongoing plan
Nothing we sell needs a monthly plan to keep working. Budget for receiver batteries, electricity, and any needed service.
Most dogs trained in about 7 days
We run the first session with you on installation day and hand over all the training materials. Most dogs are trained within about 7 days from there. See how training works.
A one-year dog containment guarantee
If you run into trouble with training in the first year after installation, we come back out and work on it with you at no charge. That is free professional training help. It is not a promise about what your dog will or won’t do, and not a refund.
Help with warranty questions
Ask Dave for the written equipment and installation terms with your quote. Our warranty page lists the questions to cover.
One number reaches the owner
Call or text 804-432-1777 and you get David: before the sale, on installation day, and when something needs looking at later.
DogWatch’s photograph of the transmitter. Yours is mounted indoors, typically in a garage or utility room, with surge protection fitted.
For the full scope of an installation (boundary design, driveway crossings, exclusion zones around pools and beds), see dog fence installation, or the system features page for how the hardware behaves.
Already have a dog fence?
Dave also repairs existing systems. See the brands we repair and how to request service.
Before you call
Questions about the equipment and the dealer relationship.
What brand of dog fence do you install?
DogWatch®. We’re an authorized DogWatch dealer. DogWatch is a national brand rather than a franchise, so its dealers are locally owned and run their own businesses. You get a national brand’s equipment and a local owner who answers the phone. We also diagnose and repair systems from other major brands, whoever installed them.
What warranty is included?
Equipment coverage comes from the manufacturer. Ask Dave for the written terms for your equipment and installation, including exclusions and the claim process. Training help during the first year is a separate commitment.
Still comparing companies? See how we compare with the national alternative, or check whether your address falls inside our service area.
Want a DogWatch system in your yard?
Describe your dog and your property. The person who answers is the one who would design the boundary and bury the wire, and you'll have a price before anyone visits.
Complete installations start at $1,599.
Property size, extra dogs, and driveway crossings move the number, and you’ll have it before any work begins. Financing is available through Joist, with terms and conditions based on your credit.