Authorized DogWatch Dealer | Superior Dog Fence

What You Get

Customized Design

We’ll work with you to design the ideal solution, based on your goals, your dog’s personality, and any unique features of your property.

Professional Installation

Our underground fence systems are installed by a team of experienced professionals, to maximize performance, safety and reliability.

Expert Training

Your dog will be taught the new system by an expert trainer, and you’ll get one-on-one instruction on how to operate your new hidden fence.

Ongoing Support

We’re known for our outstanding customer service, and our team is here to support you every step of the way.

Safety Features

Safelink®

Our patented digital SafeLink® Digital Technology provides the maximum protection against false activation caused by stray radio signals. SafeLink Digital Technology is less prone to interference than the AM systems used by other brands, and that makes DogWatch the most secure electronic dog fence available.

FastReact®

DogWatch has the fastest reaction time in the pet containment industry. If your dog runs at the boundary, the receiver reacts with the warning signal before he reaches the wire, not while he is traveling over it.

AutoMemory®

Our patented AutoMemory feature automatically adjusts the correction after your pet challenges the boundary. This discourages additional boundary challenges. If your pet challenges the boundary with the receiver set to level 4, 5 or 6, AutoMemory will be initiated. For the next 24 hours, the correction will be equivalent to the next level if the dog attempts to re-enter the signal field. For example, if AutoMemory is triggered with the receiver set at level 4, the correction will be equivalent to level 5 for the next 24-hours. After 24 hours with no boundary challenges, the correction returns to the original setting.

TattleTale®

If your pet challenges his boundary, the status light on the receiver double flashes, an indication that you may need to adjust the fence settings. The receiver resets after 24 hours without a boundary challenge. TattleTale™ is a patented safety feature from DogWatch.

Collar Features

All DogWatch Hidden Fence collars have a longer battery life than other brands. Our standard R9 collar has a battery life of up to 2 years. The R9V (with the vibration feature) has a one-year battery and our small R7mini (great for small dogs and cats) has a 6-month battery. Other brands usually need a new battery every 3-4 months. Fewer batteries are good for your wallet and better for the environment. And, most importantly, safer for your pet!

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AutoMemory®

The DogWatch ProFence includes an audible warning signal to alert your dog that he is approaching the boundary. The R9 Receiver Collar is also available with a vibration alert, an option that works well for dogs who have a hearing impairment. With either type of warning signal, your pet quickly learns to stop before he reaches the hidden wire.

Optional GentleFit™ Contact Posts are easy on your dog’s skin. They are smooth like our standard stainless steel contact posts to minimize friction and low profile for a comfortable Pet-Friendly™ fit.

The DogWatch receiver is tested to withstand the harsh outdoor elements of rain, sleet and snow, as well as rigorous play!

The DogWatch system is designed to protect your pet from an over-correction in the unlikely event that your dog stands in the signal field and does not quickly exit. The receiver will automatically reset once the dog leaves the signal field.

Transmitter Features

DogWatch Hidden Fences include the very best lightning/surge protection available as a standard feature. External protection directs power surges and lightning away from your home; internal protection suppresses surges coming in through your house wiring.

Our Loop Monitor alerts you if there is a break in the boundary wire. This is an invaluable safety feature for underground fences.

You can adjust the signal range (the distance the signal travels from the hidden wire) to meet the needs of your pet(s): a larger signal distance if you have large animals or a smaller range for small pets.

Owner Friendly Features

Our Hidden Fence products are built to last. We offer a no-nonsense Lifetime Limited Equipment Warranty on our ProFence system - including dog chews!

My dog can actually be left alone outside and enjoy himself and we have peace of knowing he’s not going anywhere.

-Rebecca H

Richmond, VA

would definitely recommend this company to anyone in need of the underground fencing. It's refreshing in todays world to have received such great customer service.

- Linda W

Mechanicsville, VA

I had little to no knowledge about electric fences…until I called Dave. He walked me through every question and addressed all of my concerns. Dave is a GREAT resource and has helped ensure that my dogs stay safe, stay happy and STAY IN THE YARD!

- Richard N

Powhatan, VA

Experience the Superior Difference!

At Superior Dog Fence, it’s more than a business—it’s personal. I’m David, the owner, and I’m the person who comes to your home to design, install, train, and service your system. My family and I started Superior Dog Fence here in Richmond, Virginia, in 2017 with one goal: to help keep dogs safe while giving their families greater peace of mind.

Superior Dog Fence is an Authorized DogWatch® Dealer, providing genuine DogWatch hidden-fence technology, professional installation, personalized boundary training, and dependable local support. We also service and repair all major underground dog fence brands and systems. Whether you need a new DogWatch installation, help with an existing system, a wire-break repair, replacement equipment, or training assistance, you have one local expert to call.

Because we’re a locally owned, family-run company—not a franchise—I have the flexibility to recommend what’s best for your property, your dog, and your budget. Our customers often save considerably compared with large franchise companies without sacrificing equipment quality, professional service, or support after installation.

My approach is straightforward: provide a customized solution, train each dog patiently, communicate clearly, and stand behind the work. When you call Superior Dog Fence, you’re not dealing with a national call center. You’re working directly with me—your local hidden-fence expert—who will answer the phone, show up, and make sure the job is done right.